by Calculated Risk on 7/09/2021 10:01:00 AM
Note: The year-over-year occupancy comparisons are easy, since occupancy declined sharply at the onset of the pandemic. So STR is comparing to the same week in 2019.
The occupancy rate is down 0.1% compared to the same week in 2019 (easy comparison due to the timing of July 4th). Leisure (weekend) occupancy has recovered, but weekday (more business) is still down.
U.S. hotel occupancy dipped while average daily rate (ADR) was up from previous weeks and the comparable period in 2019, according to STR’s latest data through July 3.
June 27 through July 3, 2021 (percentage change from comparable week in 2019*):
o Occupancy: 65.4% (-0.1%)
o Average daily rate (ADR): US$135.35 (+5.8%)
o Revenue per available room (RevPAR): US$88.51 (+5.7%)
While occupancy was down because of the holiday week, overall comparisons were more favorable because of low performance during the corresponding week from 2019. That week in 2019 was lower due to the 4th of July falling on a Thursday.
The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.
The red line is for 2021, black is 2020, blue is the median, dashed purple is 2019, and dashed light blue is for 2009 (the worst year on record for hotels prior to 2020).
Note: Y-axis doesn’t start at zero to better show the seasonal change.